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How to design a restaurant that reflects your brand
Branding is not just your logo. It is the whole identity of your business. To build up a restaurant that reflects your brand, you need to have a strong brand identity. But, what does that mean?
Your restaurant’s brand identity refers to all the visual elements associated with your restaurant. That includes colors, images, fonts, signs, interior design, menu, staff and social media. These are some of the core elements that compose your restaurant’s branding. Even which music is being played at your restaurant should reflect your restaurant’s identity.
A strong restaurant branding can make it or break it. Good food and good intentions are sadly not enough in this marketing world we live in.
Here are some important tips to bear in mind when designing your restaurant
Mission statement and core values
Having a clear vision of what you want to portray is key to developing a plan successfully. That is why, before diving into the fun process of restaurant management, you need to define your mission statement and core values. These will be your guiding compass throughout the creation and development of your branding identity.
Your mission statement should be a short sentence that defines who you are and what you are aiming for. Your core values should reflect what you believe in. These definitions will structure your branding plan easily, while also reflecting a cohesive identity that your customers can engage with. Ask yourself the important questions: why am I doing is? What’s my unique selling point? What’s the story behind my restaurant? These will help you respond the how’s throughout your whole journey.
Know your audience
Communication is not only about the message (mission statement and core values), but also about the receiver (audience). Having a nice restaurant with great food and solid branding, may not be sufficient to address your target audience.
There are other factors to bear in mind such as the chosen location or ambiance. These will have an indirect impact on who your audience is. For instance, if you’re planning on building a restaurant in a university campus, you are probably going to need an affordable student menu. Or if you’re in a residential area, your restaurant maybe should have a Pinterest-looking terrace. This will help you improve your customer service and prevent negative reviews.
After the previous steps, you’re ready to embark on the design odyssey. Design refers to the execution of your brand’s identity. It’s not only about how your restaurant looks, but being thoughtful about how the design will affect how your customers feel when being at your restaurant. These are the three pillars you should be focusing on:
Social media and website
This is your presentation card. Around 57% of customers check out the restaurant’s website beforehand. That’s a lot of people! More than half of your audience wants to know what you have to offer before actually going to the restaurant. Media agencies and freelancers can be of great help.
Menu engineering is another important design element. Just to name an example, the option of supersizing your fries at McDonald’s has brought over 5 billion dollars to the company. Never forget that, in the end, the food is the main character of this story.
Last but definitely not least, a good looking back and front of the house is essential to have more customers enjoying their experience at your restaurant. For that, you’ll need experienced contractors who can help you carry out your vision.
If you need help designing your restaurant, check out ProTech Commercial Construction services. We have over 35 years of experience in the field. Our experts will provide a high-quality service that includes coherent and efficient floor planning and room finishes that take your restaurant to the next level. Our 24/7 response team will be happy to help, just contact us.