How to design a restaurant that reflects your brand

Branding refers to your business’ identity. In order to build a restaurant that reflects your brand, you need to have a clear idea on what you want to convey.

Your restaurant’s brand identity refers to all the visual elements associated with your restaurant, such as, but not limited to, colors, images, signs, interior design, menu. A strong restaurant branding can make it or break it. That’s why a three-way communication triangle, composed by the owner, branding expert and construction team, is key for success.

Here are some important tips to bear in mind when designing your restaurant

Mission statement and core values

Firstly, it is important you have a clear vision of what you want to portray and what is your restaurant all about. That is why, before diving into the fun process of restaurant design, management and construction, you need to define your mission statement and core values. These will be your guiding compass throughout the creation and development of your branding identity.

Your mission statement should be a short sentence that defines who you are and what you are aiming for. Your core values should reflect what you believe in. These definitions will structure your branding plan easily, while also reflecting a cohesive identity that your customers can engage with. Ask yourself the important questions: Why am I doing is? What’s my unique selling point? What’s the story behind my restaurant? These will help you in finding out what your restaurant’s design should be like.

Design reflects your identity

After knowing what your restaurant is all about, you are ready to choose your logo and brand colors. This is an essential pillar in your design process because these elements should evoke your restaurant’s identity. How your restaurant looks will affect how your customers feel when being at your restaurant.

Design will have an impact on your restaurant’s overall look. This refers to your location, front of the house, back of the house, or any other visual element such as signs or furniture . That’s the reason why having a logo and choosing your brand colors will easen out the whole construction process of your restaurant.

Collaborative workflow

Building a restaurant means that you’ll have to work alongside many actors to realize your business. As stated above, you’ll be working with a branding expert and construction team to give life to your restaurant.

Therefore, good communication between these three pillars – owner, branding expert and construction team – is necessary for the restaurant to reflect your mission statement, core values and business identity. Keeping all parties included in decision-making leads to better ideas and creates stronger projects overall.

This liaison will ensure the project reaches its potential, enabling the construction team to adhere to your brand colors and logo in an accurate manner. They’ll know which are the best materials for the brand concept or recommend a good location for your restaurant.

Also, bear in mind your limitations. An honest budget with honest expectations means you’ll have to compromise ideas, but boundaries are a good thing. They give direction to those who are part of the project such as contractors, who’ll know what’s best for you and your restaurant. 

If you need guidance or help in designing your restaurant, check out ProTech Commercial Construction services. We have over 35 years of experience in the field working across the state of Texas. Our experts will provide a high-quality service that includes coherent and efficient floor planning and room finishes that take your restaurant to the next level. Our 24/7 response team will be happy to help, just contact us.